Same natural products, just better

Bakuchiol

is a less irritating replacement for retinol that helps prevent fine lines and wrinkles while also improving skin firmness and elasticity. Unlike retinol, bakuchiol is natural and vegan.

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Naringenin

has potential therapeutic benefits for antioxidant, antitumor, antiviral, antibacterial, anti-inflammatory, antiadipogenic and cardioprotective effects as well as applications in clean beauty for improving skin’s health span by influencing factors that help visibly reduce skin’s biologic age such as strengthening the skin barrier and easing inflammation.

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Eriodictyol

is used in food and beverage applications as a bitterness-masking flavor modifier — it reduces the bitter taste of ingredients like caffeine and bitter actives without adding a strong taste of its own, and to a lesser extent helps round out sour notes and support sweetness.

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Phloretin

is used in food and beverage applications as a nearly flavorless taste modifier, primarily to mask the off-notes of high-intensity natural sweeteners like stevia and monk fruit — reducing bitterness, licorice notes, and lingering sweetness — while also modestly enhancing sweetness.

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Resveratrol

has anticancer activity (reported in 1997) and since has been discovered to have antioxidant, anti-inflammatory, immunomodulatory, glucose and lipid regulatory, neuroprotective, and cardiovascular protective effects, and therefore, it may protect against diverse chronic diseases, such as cardiovascular diseases (CVDs), cancer, liver diseases, obesity, diabetes, Alzheimer’s disease, and Parkinson’s disease.

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Homoeriodictyol

is used in food and beverage applications as a potent, flavor-neutral bitterness blocker — reducing the bitter taste of ingredients like caffeine, catechins and other polyphenols, and bitter actives across a broad range of compounds.

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Dihydrokaempferol

is used as a bioactive ingredient in dietary supplements, nutraceuticals, and functional foods for its antioxidant, anti-inflammatory, and related health-supporting properties. It also serves as a key biosynthetic intermediate in producing other flavonoids and natural pigments.

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Dihydroquercetin

is used as a potent antioxidant and anti-inflammatory flavonoid added to functional foods, beverages, and dietary supplements — valued for its high antioxidant capacity and good bioavailability to support immune and cardiovascular health, and to protect products by improving oxidative stability, shelf life, and color retention.

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Hesperitin

is used in food and beverage applications as a sweetness enhancer — a nearly flavor-neutral modifier that synergistically boosts the perceived sweetness of sugars, enabling sugar reduction while maintaining sweet taste, and offering some secondary bitter-masking.

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